This novel bed concept is about understanding and taking into account not only what a bed is used for today, but also for what different functions a bedroom can be used for today. The idea was then to design a bed that answers these new needs and opens up the possibilities.

The bedroom has become more than just a place where people sleep, in some cases it is now also used as a bathroom, a personal office, or as an extra room or living room. So the idea is to offer a bed that through the modularity of its bed head can also serve as a room divider and room organizer. The bedhead then becomes a piece that can redefine the whole architecture of the room and its general dynamic just like a wall or room practitioner would.  The bed itself can now be used to define a space for a bathroom, or for a small office behind the bed, for instance, thus creating a sort of room in a room concept.

But the headboard can also become an element that wraps around the walls to create a cocoon-like-space where a small desk or armchair can be placed along the bed as in some hotels thus creating warmer and more confined spaces. 

The “Area” bed can be configured in a lot of different possibilities since the ends of the headboard are treated as add-ons that can either be curved at 90 degrees or straight thus offering the possibility to create more opened or closed spaces.

Visually the “Area” bed plays on asymmetry to bring a dynamic to something that is usually seen as rather static. It is also a fairly graphic bed thanks to its extra elements such as the small bedside table, “pocket table”, repositionable lamp and bench.  All these elements create a contrast with the bed itself thanks to the use of aluminum and steel.  As for the “pocket table,” it is the answer to the need people have to sometimes hide things in a drawer.  It is a drawer without the drawer... a drawer with easier access at night since there is no need to open it.  It is a visually light element where the functionality of the drawer is created thanks to the shadow created by the opening... a pocket where things can be partly hidden in a very subtle manner.  As for the lamp, it can be reposition by the user along the top of the bed head that then acts as a supporting rail. All the extra elements such as the bedside table or bench, for instance, have been designed using the minimum amount of material and transformation needed and in order to bring an idea of lightness to the warm, comfortable and welcoming beds that Magnitude stands for.

This bed is very much about offering new opportunities to the end-users and architects, the possibility to create rooms in rooms, or to define areas thanks to its modular headboard and to offer playful elements to organize the area where one sleeps.